The Banana Atlas
Texts: Alistair Smith
research, editing, concept,
design, infographics, maps, implementation,
The banana is worlds most important exported fresh fruit commodity and among the most widely consumed fruits. The banana trade was an early example of globalisation and today it represents a wide variety of economic, environmental, political and social problems.
“The Banana Atlas” is a compendium of various statistics, facts, opinions explaining the evolution of a global trade network and todays challenges. It aims to give an overview and insight into banana trade to create a general understanding of the global trade mechanisms of today.
“The Banana Atlas” is a Masterproject at the Zurich University of the Arts in collaboration with Banana Link. This masterproject aims to investigate the advantages of data visualisation in atlasses. It analyses the medium atlas and its specific graphic appearance, the goal is the conception of a unique visual language for the “Banana Atlas”.
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